When PBR Rock Bar & Grill went from concept to reality, the challenge was to create separation from all other free-standing strip restaurant/bars. They needed to get away from the clutter of the Las Vegas Strip.
Sting was founded in order to provide the most advanced, cutting-edge alarm monitoring and surveillance technology solutions to businesses and residential customers. They are committed to creating and maintaining long term
FINE The Agency is a full-service boutique advertising agency dedicated to providing clients with innovative, timely, creative and strategic services. We are committed to helping clients thrive in complex, fast-moving business climates. Our expertise ranges in assisting clients in the gaming, retail, food and beverage, marketing industries and more.
Since our inception, we have launched and maintained some of Las Vegas’ most cutting edge brands while creating equity and value for our clients.
The team we have assembled has over 50 years of experience in advertising and digital marketing. We excel at creating and executing successful marketing campaigns across the board. Our integrated strategies address online and social measurement, social media and blogs, email marketing, all mediums of advertising/placement and complete website redesign and programming.
We pride ourselves on our ability to combine efforts of graphic design, social media, digital design, media placement, SEO, SEM, branding and strategic marketing to create brand representation and call to action programs that leave lasting brand impressions and drive traffic.
Our team members have been involved in numerous campaigns for hotels and casinos on and off the Las Vegas Strip for over a decade. Our team has experience in designing and engineering programs for large scale events, performances and nationally recognized events and campaigns.
FINE The Agency utilizes online marketing, social media, email marketing, online display and paid search advertising, mobile marketing design, website design and programming, print ads and collateral to enhance the efforts of our clients. We will use that knowledge and skills to enhance your company’s efforts in engaging and targeting specific audiences to build your brand a successful powerhouse.
Founded in 2009, FINE The Agency is a boutique marketing agency based in Las Vegas, NV. At FINE The Agency, we design our marketing campaigns around the unique sphere of your brand so as to define and execute a comprehensive strategy that addresses each of your objectives. As a boutique agency, we envision our clients as true partners. Our team is proactively hands-on and always available to provide you with unmatched personal service. Our goal is to create continuous and seamless communication while delivering all collateral in a timely manner.
Tracey Michels brings her knowledge and experience of the advertising and marketing fields to FINE The Agency. With an advertising career that began while she was still in college, Tracey’s career in advertising has included selling, consulting, sales management and product development in areas of print, broadcast, digital and direct mail. Tracey’s experience, along with her logic for efficiency and organization, lead the ‘FINE The Agency’ team making FINE your agency of choice.
Director of Public Relations
As Director of Public Relations, Beth Schwartz comes to FINE The Agency with a decade of experience on the flip side of the coin. Having served as editor-in-chief of Luxury Las Vegas magazine from 2004 to 2015, Beth brings to the team in-depth experience and knowledge of the news side of the industry. Now working in reverse, instead of publishing the news, she is working with the agency's clients to create it. Beth's breadth of experience receiving pitches and working with the media allows her a unique perspective of what is most successful when working with the press.
Kevin Fritz has resided in Las Vegas for over 20 years. He has crafted his marketing career for close to a decade. His marketing knowledge and experience includes digital, print and email marketing. Kevin has brought his excitement and passion for marketing to industries such as events and conferences, nonprofit organizations and hospitality.
PR and Social Media Specialist
Anna brings an arsenal of skills to FINE THE AGENCY and is armed with a master’s degree in Strategic Public Relations from USC as well as a bachelor’s in Psychology from the University of Michigan. Her international background lends itself to an expertise in branding, public relations, and social media that make her a guru of image and marketing. From developing strategic plans and marketing pieces to generating press releases and social media posts across multiple platforms, Anna has mastered getting a message across in as little as 140 characters or in a more engaging, detailed format.
Raised in Las Vegas, Cassandra Lupo has over 15 years of accounting experience and an impeccable work history. She has proven success in the planning, budgeting and implementation of defined sales and marketing strategies. Cassandra oversees Fine Entertainment Management’s portfolio of businesses and manages financial operations, approves budgets and performs in-depth quantitative analysis, while implementing financial strategies to maximize resources and increase revenues.
Brooke Bertuzzi, a New York native and Las Vegas resident, has honed her craft in the world of advertising/marketing over the last 15 years on some of the country’s biggest stages. A true creative spirit, Brooke has created versatile and powerful collateral and messaging for advertising mediums across the board... starting with her days as the Advertising/Marketing Designer for TV Guide to her stint as the Art Director/Manager of Creative Services for Sony/BMG Entertainment to her decade with R&R Partners Advertising.
Jina has over a decade of experience conceptualizing dynamic print collateral and online media. Bringing her award-winning design skills and immense talents to FINE THE AGENCY, Jina has used her range of talents to build and promote highly visible brands that consistently engage the public for such entities as Stratosphere Hotel, Tivoli Village, Miracle Mile Shops and Sanki Global. From developing bold concepts to creating unique design elements, packaging concepts and marketing campaigns, Jina’s talent lends itself to creating deliverables that appear across all platforms including print, on-site, mobile and tablet. Her positive and proactive approach to the daily rituals of creative environments emphasizes her passion for outstanding commercial art and her unbending willingness to serve our clients’ needs.
Director of Digital Marketing
Austin is our Director of Digital Marketing. Austin architects websites from the ground up utilizing years of experience as a web engineer. Austin has managed websites from small business sites to extensive websites that bring in over $65 million a year in revenue and have tens of thousands of visitors per month. While working for Papillon Grand Canyon Helicopters, Austin led a team of engineers with his leadership and technological skills. With an emphasis on application development, Austin stays up to date on the latest standards and requirements of the internet that today’s world uses daily.
FINE The Agency is a full service advertising agency dedicated to providing clients with innovative, timely, creative and strategic services. Our team members specialize in graphic and digital design, media placement, social media platforms, SEO, SEM and strategic marketing/branding.
- The team works with you to determine objectives and measurements of success then uncovers insights about target audiences.
- The team maps contacts and carefully plots out when and where consumers will discover your message. Spending every penny wisely, the agency maximizes impact, minimizes waste and ensures results.
- Moving the needle on the established objectives, the team will analyze results, measure ROI and continually improve the product and process.
- Awareness. Visibility. Engagement. These three words embody the core of FINE The Agency’s public relations mission. In a city filled with so much white noise, getting the word out about your product or service can be a daunting proposition — whether reaching the 2 million locals who live in Clark County or the 41 million tourists who visit Las Vegas each year. At FINE The Agency, our creative and strategic public relations abilities allow us to cut through the clutter and deliver the specifics of your message to the right audience every time.
Our dedicated account managers will lead your assigned creative team with the sole mission of developing innovative campaigns. They will act as a liaison between your staff and ours to effectively communicate your wants and needs so we can deliver you timely results. This person will be responsible for knowing your brand inside and out to ensure the work we create is an accurate representation of your directed messaging.
The most important step in the process for our team is the development of a well thought-out and compelling communications brief. This document paints a picture of a client’s overall strategy through concise explanations of business and communication goals, audience beliefs and desires, how the product or service will deliver benefits to meet those needs and desires, and measurement metrics. At the center of the brief is something we call the “One Thing.” Simply put, it is the core thought or belief we want the customer to take away from each message. Every concept considered is judged on its ability to deliver the “One Thing.”
Our team of copywriters, art directors, designers and print or broadcast production managers work together to develop ideas and concepts based on the information and insights provided in the brief.
Concepts are reviewed by the client. The agency then takes feedback to make necessary adjustments.
After client review and discussion, consumer and stakeholder research, concepts are refined with complete scripts/copy, imagery, talent descriptions and material selections.
From concept to completed collateral, all aspects of development are handled and supervised by our in-house creative, print, online and broadcast production teams.
FINE The Agency prides itself in listening to our partners voice and direction. This gives us the ability to present exactly what you are looking for, and show you bold new ideas that may excite you.
Communication is essential in our relationship. Since we are a close-knit team we have consistent interaction with each other on all aspects of the direction we are heading with your campaign.
Our team takes personal pride in not just developing targeted campaigns, but frequenting the establishment to see how the consumer is responding to the creative. We are here to work together and deliver the results that we can both be proud of.
Verifiable facts and a deep understanding of consumer behaviors and trends are combined with a finely tuned sense of spontaneity and gut instinct to deliver work that catapults a business forward.
For us, a campaign doesn’t end with outbound communications. The ability to anticipate, manage and capitalize on the inevitable bounce-back is in some ways more important than that first piece of communication. This is why our entire approach is based on our unique ability to not only build your brand, but protect your brand, as well.
Fine The Agency is able to dedicate the attention that you deserve. Teamwork, leadership, reliability, passion and integrity are the traits that have been fine-tuned through our hands-on experience. Our success driven attributes allow us to stay a step ahead and anticipate your needs to deliver outstanding results that we all can be proud of. Together we can take your company to the next level of consumer engagement and brand awareness.